Most customer experience measurement programs start with a well thought out strategy. Unfortunately, we see over time without regular review of outcomes combined with heavy concentration on just the metrics, programs can become disconnected from their original strategy. Losing sight of the of the big picture can cause your program to fail. Over the last 30 years, we've seen some common oversights that lead to customer experience measurement program failure.

I recently had a disappointing service experience with an international money transferring service . A week after transferring money I received a web survey to provide feedback about my experience. Though I was eager to provide my feedback, the survey questions got me frustrated. The questions were long and weren't focused on my experience.

Top Medical Device companies have one thing in common: they focus on providing excellent service while constantly measuring customer satisfaction with their products.

The most popular customer experience measurements like NPS, CSAT, CES are concentrated on measuring rational, operational experiences. Trends show many CX experts are tapping into a new realm of customer experience evaluation, the emotions behind customer experiences.

Key performance indicators are measurable values that evaluates progress against specific strategic goal. Every business should have their KPI's clearly defined and responsibility should be shared by everyone in the company to measure the overall health of the organization. Regardless of what industry you are in, customers are the lifeline of your ability to grow. It is important for businesses to implement a strategic feedback process to measure customer experiences. Wouldn’t it be great if we could use customer experience metrics and KPI's to recognize problem areas of a company? Here are a few examples of some of the more popular customer metrics.